I usually blog twice a month - but this month i became a little busy so left it a week extra. So what impact will that have? How frequently should I blog?
The frequency someone should blog is dictated by their target markets needs. If you are a B2B company then you may want to submit a couple of articles a month. This is frequently enough to look active and relevant, but not too frequent to make it a mammoth and over demanding job. If you are in B2C then perhaps a little more frequently would be necessary. If you are a professional blogger - then you’re going to tell me that you can’t blog enough.
I blog to make my business look up-to-date and active, to help differentiate in a busy market, and to give Google something new to play with. So twice a month helps steadily build my blog catalogue (I blogged a lot to start with to give me a credible base). I don't expect to get loyal followers. But if someone visits my site they will see content that makes me different to my competition.
If I do a Google search on how frequently I should blog I will read articles by professional bloggers who talk about 'building a loyal reader base' by posting very frequently. They are suggesting that people will become fans and avidly read what a blogger has to say and may panic if a day’s posting is missed. This would be wonderful but I fear its very unlikely especially for SMEs. Of course if it does work then you’re a genius and I wish I were you!
Businesses are starting to use professional social media agents to post on social media channels and blogs at high frequency for them with interesting or entertaining posts. High frequency can work on certain platforms. But beware the contract blogger who wants to post at higher frequencies. The content isn’t that easy to find. It’s going to cost you!
High frequency posting on social media is a different story.
So I’ve missed a week or two, it’s not going to be a big issue but I must not leave it much longer. Like in all marketing - you have to keep all the plates spinning.
Date: Wed, 12 Nov 2014 13:51:52 +0000
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